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Privacy Policy

Last updated: October 2025

SUPLIFY LTD (“Company”, “we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your information when you interact with our website and services.

1. Company Information

SUPLIFY LTD

Company Number: 16723622

Registered Office: Office 14700, 182-184 High Street North, East Ham, London, E62JA, United Kingdom

Email: [email protected]

2. Scope of this Policy

This Privacy Policy applies to:

  • Visitors of our website (suplify-supplements.com)
  • Customers (C2B and B2B) who purchase or enquire about our products
  • Business partners and suppliers who interact with us

 

3. Data We Collect

We may collect the following categories of personal data:

  • Identity Data: name, company name, job title, date of birth (where applicable)
  • Contact Data: email address, phone number, billing/shipping address
  • Transaction Data: payment details, order history, invoices, VAT details
  • Technical Data: IP address, browser type, operating system, device identifiers, cookies, website usage data
  • Communication Data: emails, messages, customer support enquiries

We do not intentionally collect sensitive data (e.g., medical records, race, religion), unless explicitly required for regulatory compliance.

4. How We Use Your Data

We use personal data for the following purposes:

  • To process and fulfil orders (payments, shipping, delivery updates)
  • To provide customer support and respond to enquiries
  • To improve our website, services, and customer experience
  • To send service updates, order confirmations, and invoices
  • To send marketing communications (with your consent)
  • To comply with applicable laws, tax obligations, and regulatory requirements

 

5. Legal Basis for Processing (UK & EU GDPR)

We process your personal data under the following legal grounds:

  • Contractual necessity – to process your orders and provide services
  • Legal obligation – to comply with tax, accounting, and regulatory requirements
  • Legitimate interest – to improve services, prevent fraud, and secure our website
  • Consent – for sending newsletters or marketing communications (which can be withdrawn at any time)

 

6. Data Retention

  • We retain personal data only as long as necessary for the purposes it was collected.
  • Transaction records may be stored for up to 6 years in compliance with UK tax law.
  • Marketing data will be retained until you opt out or withdraw consent.

 

7. Data Sharing & Third Parties

We may share your personal data with:

  • Payment processors (e.g., Stripe, PayPal) to handle transactions
  • Shipping and logistics partners to deliver products
  • IT service providers (hosting, cloud storage, CRM, email marketing platforms)
  • Regulatory and legal authorities when required by law

We do not sell your personal data to third parties.

8. International Data Transfers

  • Data may be transferred outside the UK/EU (e.g., cloud storage providers).
  • Where transfers occur, we ensure compliance with UK GDPR/EU GDPR, using Standard Contractual Clauses (SCCs) or other approved safeguards.

 

9. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to:

  • Enhance website functionality
  • Analyse traffic and performance
  • Personalise content and marketing

You can manage or disable cookies in your browser settings.

10. Data Security

We implement appropriate technical and organisational measures to protect your data, including encryption, firewalls, and access control. However, no system is completely secure, and we cannot guarantee absolute protection.

11. Your Rights (Under UK/EU GDPR)

You have the right to:

  • Request access to your personal data (data subject access request)
  • Request correction of inaccurate or incomplete data
  • Request erasure (“right to be forgotten”) where applicable
  • Restrict or object to processing in certain cases
  • Data portability (receive your data in a structured format)
  • Withdraw consent for marketing at any time

To exercise these rights, contact us at: [email protected]

12. Children’s Privacy

Our website and services are not directed at individuals under 18. We do not knowingly collect personal data from children.

13. Changes to this Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with the “Last Updated” date.

14. Contact Information

For any questions or requests regarding this Privacy Policy:

SUPLIFY LTD

Office 14700, 182-184 High Street North, East Ham, London, E62JA, United Kingdom

[email protected]

If you are based in the EU/UK, you also have the right to lodge a complaint with your local data protection authority (e.g., the UK Information Commissioner’s Office – ICO).